- White Gold isn't Gold. It is an alloy (mixture) of white metals, usually cheap Nickel, with yellow gold. Platinum white gold is an exception and worth the extra cost.
- Rhodium Plating is what is making the silver and some white gold items sparkle. It is a process of usually adding Nickel , a cheap and highly allergic metal, and then plating with nasty chemicals. It can rub off quickly to a dull gray or tarnish. (Again, Platinum is an exception.)
- 10K gold is less than 50% gold, which means it is mostly cheaper and tarnishable metals. Most jewelers don't want to work with it. Some countries outside the US don't consider it gold.
- Most of the products in chain jewelry stores are made in overseas factories, paying workers low "slave" wages.
- That impressive thick looking ring or bracelet is actually hollow, made with such thin metal you will be back soon to repair the dents.
- Your custom made piece by a big chain store is going to look much like a million other pieces. They will use components that are mass produced.
- You will get better quality materials and design by buying antique or studio jeweler made pieces. The quality of most new gold and silver jewelry has drastically gone down in the past 40 years as large chains and cable TV jewelry sellers switched to overseas suppliers.
- That item is not made to last or be repairable. In the past, most gold and sterling silver jewelry was made to be repairable and a potential heirloom. Now, the factory made items are made to be disposable. Independent jewelers who do repairs are finding it often impossible to repair newly made items. Some now refuse to repair items from shopping networks or large chain stores.
An informed customer is the best customer. Good luck in your search for that special piece. Let me know if I can help you. You can add your questions or comments below or contact me directly.